Techcrunch's Erick Schonfeld reports on a survey by Abrams Research that shows which social media sites over 200 social media elite say is best for business. It's interesting, but maybe not surprising, to see Twitter on top, beating out Linkedin, for social media services they'd recommend a business pay for. "...if you ask, which one would they recommend for businesses to pay for (if they had to), Twitter beats Facebook by more than two to one (39.6 percent vs. 15.3 percent). LinkedIn again comes in second. Why did Twitter come out on top. It is seen as an efficient way for companies to get their marketing messages out there. One typical response:
It’s the quickest way I’ve seen to spread information virally to a wide scope of people attached in a lot of random ways.
The survey was taken at Social Media Week 2009 and included “founders, bloggers, journalists, entrepreneurs and members of the Twitterati.” Basically it is the opinion of the insular social media elite. So what they say may just be wishful thinking, but the results are good fodder for discussion nonetheless."
1. Which social media service would you be most likely to pay for?
- Facebook 32.2%
- Linkedin 29.7%
- Twitter 21.8%
- YouTube 13.4%
- MySpace 1.5%
- Digg 1.5%
2. What social media service would you advise a business pay for?
- Twitter 39.6%
- Linkedin 21.3%
- YouTube 18.8%
- Facebook 15.3%
- Digg 3.0%
- MySpace 2.0%
3. Which social media service will be the first to die?
- ImInLikeWithYou.com 41.1%
- Bebo 12.4%
- FriendFeed 8.9%
- Meetup.com 8.4%
- Flixster 6.9%
- Digg 5.0%
- Last.fm 3.0%
- Other 14.4%
4. Which corporation has done the best job of using social media? (Respondents were asked to choose one; these were the most popular choices, ranked accordingly)
- Zappos (online shopping site)
- Obama (campaign and presidency)
- CNN
- Comcast (“Comcast Cares”)
- Jetblue
- Dell
- Burger King
- NPR
- New York Times
- Ford
http://twitter.com/vlastelica
1 comment:
John:
As a recruiter, I see why this mystifies you :) LinkedIn is a valuable business tool -- for recruiting, lead generation, finding someone to talk to at a specific company, etc. It's very useful. But, Twitter let's you talk quickly, and immediately, with customers. It feels very conversational and intimate while at the same time you are communicating to MANY people at once -- and that's hard to achieve otherwise. It feels like a unique tool right now that's hard to mimic with others.
neil.
http://twitter.com/evri
http://twitter.com/neilr
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