Tuesday, October 28, 2008

A sarcastic reply to a sarcastic suggestion about careers sites

Sarcasm gone a little too far?

I was suggesting to one of my clients that - when we launch the new ATS-powered online careers site - they should create a more visible home page link to their careers site, as it's hidden now under a link to "411". Love this client, as they make me laugh - and share a common love of sarcasm in email!

Their response:
I was planning on putting it under 411 and then having a hot button “More 411” and then a hot button “411 Extras” and then a hot button “Want to Work at [Retailer]?” and then “Really Want to Work at [Retailer]?” and then “Apply Here”, but I guess a Jobs link on the home page would be ok.

My response:
What would be even cooler, is if people had to create an avatar (online pic of themselves), and dress them in only [retailer] brands, and then literally go on a treasure hunt to find jobs on the site. We hide the jobs all over the site – like in investor relations and privacy policy areas. They collect “hoops” for jumping through hoops, and when they reach 100 hoops, they get a special code SMS’d to their cell phone (Verizon only). With this code in hand, they go to a new website (www.jumpthroughthis.com) where – after entering their 16 digit, case sensitive code - they get to see the magical “apply now” button (Mac only, no PC users). We would get SOOO much press if we did that – wicked cool!

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